The Daikeler Theory – Leadership 101

Leadership is not easily defined. That’s probably because being a leader is about action more than it is about checking off a series of boxes on a “to do” list. Being a leader takes vision and it takes passion. Carl Daikeler is the CEO of Product Partners, LLC, which is the parent company of Team Beachbody. Carl is a leader. He’s not someone I consider a leader because he has a lot of fancy phrases, wears a $5,000 suit, or drives a luxury car. Carl is a leader because he takes action and because he is relentless in his pursuit of his goals. Carl opened the Game Plan Event with his definition of Leadership, which I thought I would share with you all.

1. Have a specific goal (Carl’s goal is to have one million Coaches, helping one hundred million customers).
2. Constantly be searching for specific actions that are proven to lead to that goal.
3. Only focus on actions that can be repeated and scaled.
4. Build the largest team to execute these steps.
5. Never stop learning.
6. Never give up.

I believe that Carl’s success, and the success of Team Beachbody, is rooted in these very principles. The Daikeler Theory is about taking the time to understand what you are trying to accomplish and then keeping your eyes on that prize. People like Carl do the first things first and the second things never. If it doesn’t lead to your specific goal, then it is a distraction and a waste of time. That’s not to say that you shouldn’t spend time with your kids, watch a football game, exercise, or just chat with friends. That is to say that when it is time to work, it is time to WORK.

The parallels between fitness and the Beachbody Coaching Business never cease to amaze me. Could you apply The Daikeler Theory to your fitness? Think about it for a second. If you had a specific fitness goal and you constantly searched for specific actions that lead to that goal, wouldn’t your fitness improve? If you focused on specific actions that were easily repeated and could be done by larger groups of people and then you found or formed that larger group of people to nourish your collective fitness, wouldn’t your fitness and your odds of maintaining it be better? If you never stopped learning about fitness, and particularly about nutrition, and you never gave up on your specific fitness goal, wouldn’t your entire life be better? Does this sound like the concept of a Fit Club to you? You see leadership starts within. That’s because it is about what you have done, not what you are going to do. Take control of your fitness and you take control of your life. Take control of your life and you will become the leader you want to be.

Monica and I are very lucky to be a part of the Beachbody Coaching Community and to have the opportunity to help others achieve their fitness goals and their financial goals. Our commitment to you, whether you read this as one of our Coaches or one of our customers, is to continue to provide you with the tools you need to be successful. Beachbody has just armed us with a powerful arsenal of tools to help do that. So if you are a Coach, now is the time to engage. Get on the weekly Monday night Team Webinar. Talk to your upline. Make plans to attend the Beachbody Summit in late April. Make sure you understand and follow the 10 Core Commitments that make up the Game Plan. If you do these things, you will take a step forward in your business. For every step forward you take, we’ll take two and together we will get where we all want to go.

Have a great day everybody. Here’s today’s BNN piece on The Game Plan and Carl’s vision. Enjoy.