Performance is the Official Sports Nutritional Supplement of IRONMAN North America
Wow, how far we’ve come. Back when I became a Beachbody Coach, we had the P90X Workout (note that’s singular). That’s it. No Shakeology, no 21 Day Fix, definitely no Beachbody Performance. I was blown away when in May 2016, it was announced that Beachbody Performance is the official sports nutritional supplement of IRONMAN North America Series.
This partnership couldn’t be more on point and it’s more evidence that Beachbody truly is one of the world’s leading providers of nutrition products and fitness programs.
What is IRONMAN?
IRONMAN® is a series of long distance triathlon races that includes a 2.4 mile swim, a 112-mile bike ride, and a 26.2 mile full marathon. Holy crap is right. It takes about 12-17 hours to finish the race, although some phenoms have been known to have done it in as little as eight hours.
Throughout 2016, there are 15 scheduled North American series races—13 in the U.S. and two in Canada. The annual world championship is held in Kona, Hawaii every October.
IRONMAN® has successfully branded itself has the most challenging race, requiring serious commitment, perseverance, strength, endurance, and sacrifice. Simply competing in these elite events is a badge of honor.
What is Beachbody Performance?
The Beachbody Performance line was developed by a team of Harvard-trained scientists led by Nima Alamdari, PhD, an exercise physiology and nutrition scientist and Beachbody’s Executive Director of Scientific Affairs. It is premium quality and contains only clean ingredients that have been scientifically formulated to help athletes achieve their goals by helping to sustain their energy, improve endurance, and strengthen focus, as well as reduce training-induced muscle soreness and speed muscle strength recovery after intense training sessions.
The following products fall under the umbrella of the partnership:
- Beachbody Performance Energize—a pre-workout formula to help sustain energy and reduce training-induced muscle fatigue
- Beachbody Performance Recover—a post-workout protein shake to boost recovery and help reduce training-induced muscle soreness
- Beachbody Performance Recharge—a nighttime formula that helps improve recovery and reduce delayed onset muscle soreness
Besides their top quality, another major reason these supplements have been adopted by Ironman is because they are all Informed-Sport certified for sport as they do not contain any banned substances and, like all Beachbody products, they do not contain any artificial colors, flavors, sweeteners, or preservatives. You can visit the Informed-Sport website and test individual batches to see very specific results.
What People Are Saying
“I’ve seen first-hand how Beachbody Performance has helped elite and professional athletes improve their endurance and recovery, and I’m excited to see what we can do for the triathlon community.” | Dr. Marcus Elliott, MD, Harvard-trained physician, founder of the P3 Peak Performance Project athlete performance training center, Chair of Beachbody’s Science Advisory Board
“IRONMAN is synonymous with perseverance, strength, and human achievement, a testing ground of the limits of human endurance. Our long experience in helping people achieve their goals through proven training techniques and the right nutrition has led us to rethink what’s out there for the person who tests their physical limits every day and to create, in Beachbody Performance, a line of clean formulations with ingredients scientifically-shown to improve performance that will help them reach their most ambitious goals.” | Carl Daikeler, founder and CEO of Beachbody
“Beachbody has touched the lives of tens of millions of people throughout the past twenty years. They bring an astonishing wealth of scientific knowledge to the IRONMAN community as well as a passion for physical achievement and commitment to getting results, so we welcome them with great enthusiasm.” | Carola Ross, Chief Sales Officer of IRONMAN
Click to read the official IRONMAN® press release.
To say I’m proud of how far Beachbody has come is an understatement—from a fledgling company selling home fitness DVDs to creating a premium product that is the official sports nutritional Supplement of IRONMAN North America. Wow.
Click below to dig deeper into the Beachbody Performance Line.