Thoughts on “Imperfection Marketing”
At this year’s leadership retreat, we spent a great deal of time feeling anxious about a big announcement that our CEO was going to share with us.
It’s funny because I have so much admiration for him and his work ethic, especially his ability to deliver these incredible products to us. He truly wants us to live the company mission statement of “living a healthy and fulfilling life.”
When I started my involvement with Team BODi formerly Team Beachbody, I was three months postpartum. I had two children in diapers and was overwhelmed with the wacky sleep schedule of a newborn and a toddler.
Regardless, I knew I needed to be more deliberate about my approach to my health and BODi was able to address my needs…and more.
I never could get into a consistent workout routine before. There seemed to be too many hurdles, like childcare and timing.
I also didn’t even know where to start until I heard about a 90 day in-home bootcamp. I could start when the kids fell asleep at night, so no childcare needed. And, no gym membership was required.
I did the program in front of my TV and it was super affordable. The massive bonus that I didn’t know I needed was the community that offered a key factor to my success, accountability and support.
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While I love all of that, there is a dark side to the health and wellness industry that was articulated at this year’s leadership retreat.
It’s this marketing strategy that sells us on the notion that as long as we are lacking “X,” we are somehow incomplete.
I LIVED THIS, I FELT THIS.
The very trainer that changed my life with his program would never ask me how I was doing or how I was navigating motherhood or how were my children. He would just look at the larger pant size I showed up in and ask me if I was happy with the current state of my health.
I remember I would feel SO ASHAMED. Let me tell you, it was not nice of him to be so shallow. It was, however, MY RESPONSIBILITY to work on my MINDSET so I could be more certain of my current state and not get so rattled.
I fell for his assessment hook, line and sinker because the underlying messaging in everything is…if you don’t look like X, you are a failure. Forget all the good things that are happening in your life.
Fast forward 19 years from the beginning of this journey and I FINALLY decided to take a very conscious look at wellness at age 50.
I decided to start my own wellness revolution because many of us already know what better choices we can make to resolve underlying issues, like obesity, that put us at risk.
We are capable and we need to rewrite our relationship with a bad choice. A bad decision does not define us and a bad decision is not an excuse to blow the long-term vision.
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I am BEYOND proud to align myself with a company that understands the importance of health and a positive mindset so much so that they are willing to rebrand their well known name to embrace this vision fully.
What was for too long “Team Beachbody” will now be known as “Team BODI.”
SO, HEY…let’s reject this imperfection messaging and start embracing and celebrating wellness from the day we start.
I mean it…FROM THE DAY WE START.
I understand that each of our wellness journeys aren’t some black and white linear path. We experience ups and downs and those can trigger different decisions that affect our health.
I’m here to support YOUR journey. I’m here for each and every one of you while I, too, navigate my own wellness evolution.
